Last week, AMC/Loews quietly raised their ticket prices. An adult ticket is now $11. I haven't checked yet but I'm sure Clearview, City Cinemas, and UA Regal theaters won't be far behind. I recommend a few ways to save some money. First, sign up for free reward cards. AMC has a movie watcher program, Clearview has a rewards program and UA Regal has a movie club card, all of which give you points towards free snacks and free tickets. Even if you don't go often these points add up and help save you money.
Another way to save is to take advantage of a little known secret at all AMC/Loews theaters in the city. If you go before noon any Friday through Sunday, or holiday, the price is just $6.
For some reason the AMC/Loews at 72nd street only has this deal on Saturdays and holidays but this theater is the only exception.
And finally, check HR sites at your job or AAA, for discount passes which can save you at least $2.50 on each ticket. Of course, you can also read my reviews and be more selective about what you see.